Brand, Marketing + Creative Designer
I build brands people enjoy experiencing.
From retail environments and packaging to product launches, campaigns and digital experiences, I create thoughtful, practical design that connects with customers in the real world.
Over the past 15+ years I've worked with global brands like lululemon and Myer while building my own lifestyle brand from the ground up.
Tough Titties
Founder • Creative Direction • Brand Identity • Packaging • Product Design • E-commerce • Marketing
Tough Titties began as a personal creative project and grew into a purpose-driven lifestyle brand celebrating body confidence, humour and female empowerment. I built every aspect of the brand—from identity and product design to packaging, website, photography, social media and marketing campaigns. Working directly with manufacturers, printers and suppliers, I brought each collection from concept to launch while building a loyal community and raising money for breast cancer research through ongoing fundraising initiatives.
Capabilities Brand Strategy • Product Development • Packaging • Social Media • E-commerce • Supplier Management
lululemon—West 4th Flagship
Retail Experience • Environmental Graphics • Brand Design
As part of the creative team behind lululemon's original Vancouver West 4th flagship, I helped develop the visual identity and customer experience for one of the brand's most iconic stores. From environmental graphics and signage to artwork integrated throughout the space, every detail was designed to reflect the local community while creating a memorable retail experience that felt unmistakably lululemon.
Capabilities Retail Experience Design • Environmental Graphics • Brand Storytelling • Signage • Production Artwork • Cross-functional Collaboration
lululemon — Flatiron NYC
Retail Branding • Environmental Design • Campaign Rollout
The Flatiron store was one of lululemon's flagship retail locations, designed to immerse customers in the brand from the moment they walked through the door. Working as part of the creative team, I developed environmental graphics, signage and branded touchpoints that translated the global brand into a uniquely New York experience while maintaining consistency across the retail environment.
Capabilities Retail Branding • Environmental Design • Campaign Rollout • Wayfinding & Signage • Production Design • Brand Consistency
MYER Giftorium Holiday Collection 2023 + 2024
Packaging Design • Seasonal Campaign • Retail
Retail packaging is often a customer's first physical interaction with a brand. Working with Myer, I developed seasonal packaging that balanced commercial appeal with premium design, creating a cohesive experience across multiple products and retail touchpoints. Every detail was considered to ensure the packaging worked just as effectively in-store as it did in customers' hands.
Capabilities Packaging Design • Retail Marketing • Seasonal Campaigns • Illustration • Print Production • Brand Identity • Creative Concept Development
lululemon—Black Friday Campaign
Campaign Design • Retail Marketing • Digital Assets • Packaging
Black Friday is one of retail's busiest moments, requiring creative that works seamlessly across multiple customer touchpoints. I developed campaign assets spanning in-store graphics, hang-tag (with reflective hairtie), digital communications and promotional materials, helping create a consistent customer experience while supporting one of the brand's highest-profile annual campaigns.
Capabilities Integrated Campaigns • Retail Marketing • Digital Design • In-store Graphics • Campaign Rollout • Production Artwork
West End BIA
Environmental Graphics • Public Art
Commissioned by the West End BIA, this large-scale utility box wraps transformed everyday infrastructure into a colourful public landmark celebrating one of Vancouver's most diverse neighbourhoods. Through original illustration and bold visual storytelling, the project strengthened the area's identity while creating a moments of surprise and delight within the community.
Capabilities Environmental Graphics • Public Art • Illustration • Community Engagement • Large-format Print • Project Coordination
Barbie Viewing Party
Campaign Design • • Event Branding • Digital & Print
Created for a Barbie-themed cinema event, this project brought together playful branding across both physical and digital experiences. From event graphics, stickers and promotional materials to digital advertising and an interactive photo booth, every element worked together to create a cohesive campaign that encouraged guests to immerse themselves in the event before they even arrived.
Capabilities Campaign Design • Event Branding • Digital Marketing Assets • Print Collateral • Illustration • Experience Design
Personal Illustration
Illustration • Visual Storytelling
Illustration has always been at the heart of my creative practice. It informs the way I approach branding, packaging and campaigns, helping me create work that feels distinctive, human and memorable. Whether developed for clients or personal projects, each piece reflects my love of storytelling and thoughtful visual communication.
Capabilities Illustration • Visual Storytelling • Concept Development • Creative Exploration • Surface Design