A collection of work done during my time at lululemon. Includes digital assets that appeared on the blog, social media channels and print work for in-store posters/invites.
West 4th YVR
Designer/Art Direction // Emma Hands Art Direction // Bev Wong, Usha Wennerstrand Store Designer // Lisa Ewing
lululemon’s first store opened on W4th, in Kitsilano, in 2000. In the works for a number of years, the new store was a collaboration between a number of departments. With a strong vision from the Store Designer, we created a store that celebrated the company’s past, and highlighted its bright future.
Project work included:
Building a visual language that was used throughout the project. The document was constantly updated and kept the store vision on top of mind at all times
Pattern design for the concrete panels on the store front. From concept to final art and working with the concrete vendor
Pattern extended to concrete floor, engraved on women’s floor
Design of the repurposed Midas sign
“Love notes” that were stamped into the concrete in Women’s store, and in fit rooms
Inspiring phrases that appear in the stairwell to rooftop
Brass plaque design(s)
Concept and design of men’s community wall
Identifying artists and working with them to create murals (exterior and interior stair well)
Interactive artwork that celebrated company history
For 2015 Black Friday, lululemon released a special edition product line that featured 360-degree reflectivity “Ravishing Reptile” design, to keep you safe during dark cold-weather runs.
Work on the project included product hangtags and digital assets that appeared on the website, social media, and lululemon’s weekly email.
The digital campaign highlighted the technical features of the product, as well as making running in the dark look bad-ass.
As designer, I worked with the AD on the hang tags (concept through to final art), as well as concepts and design support with digital assets. The hangtag included a reflective tie, that is intended to be used as a hair-tie, for added safety on runs.
We wanted to take the humble lululemon shopper and transform it beyond the use of a lunch bag. So, for holiday 2015, that’s what we did!
We had the vision of designing a shopper that could could roll down, so that our guest could use in their own homes, or office, to store fruit, books, plants...the possibilities are endless!
Similar to the iconic ‘manifesto’ lululemon shoppers, we created a large and small shopper design. The shoppers are constructed with a heavy duty polypropylene material, which is perfect for rainy Vancouver weather!
lululemon | Holiday 2015 Special Edition Bags
Design // Emma Hands Art Direction // Bev Wong
lululemon Flatiron is a flagship store that is over 16,000 sq ft, making it the company’s largest store. Split over two levels, it features a community concierge and a multipurpose community space called Hub Seventeen.
The project included many different elements;
A pattern that was used throughout the project and applied to the Flatiron logo, vestibule screen (at entrance of store) and cash art. These elements were worked on from concept through to final production.
Concierge collateral; including business cards, postcards, note cards, custom wrapping paper and gift box.
Hub Seventeen logo.
Sourcing a local artist, and working with them to create artwork for Hub Seventeen space. This artwork was also applied to limited edition product.
Working with AD and Visual Merchandise team to determine store props.
Project included designing the awning for the newly renovated lululemon Santa Monica store, along with store re-opening invites.
The awning was designed with a repeat pattern, that included words that are strongly tied to the lululemon culture. It is designed in such a way, that the awning's shadow projects the words on the facade of the building.
Design // Emma Hands Store Designer // Diana Stevenson-Moore
A larger-than-life leaf pattern for lululemon Yorkdale's new store front. It involved working closely with the Store Designer to understand her vision for the store.
The project also included working closely with print vendors to ensure the smooth application of the design onto the store front.